Wings Credit Union, agency Cactus, and production and post company Futuristic Films have rolled out two new TV spots this football season. Both extend 'Let's Figure It Out, Together' – the brand's ongoing, unpolished take on the financial pressures people actually live with – into Wings' partnership with the Denver Broncos. Wings serves as the Official Mortgage Lender and Banking Partner of the team.
The two spots take the campaign's internal-monologue device into less expected settings: star quarterback Bo Nix’s backyard and a living room full of friends and family on Game Day.
The bet is that the tension holds up anywhere money and decisions meet.
The first spot, 'Catch,' shows Bo's contemplating what he wants in a new home, landing on the Wings mortgage product. The second, 'Watch Party,' features the superfan host tallying up the purchases that made it happen, courtesy of Broncos Checking.
"Everybody's got a running list of needs and wants swirling around in their heads. From buying a new house to throwing a good party, we can all relate," said Joe Conrad, CEO of Cactus. "We didn't invent these money moments. We just gave Wings a way to authentically show up in them."
"Whether it's a mortgage or a checking account, our members want a partner who truly understands them," said Amy Nigrelli, chief marketing officer at Wings Credit Union. "These spots put that partnership right where our members already are — watching the Broncos."
Both spots run across broadcast, streaming, and social throughout the Broncos season.
Wings has served as the Denver Broncos' Official Mortgage Lender and Banking Partner since the 2024 season. Since then, Wings has given Broncos fans more than 3,400 game tickets, 450,000-plus pieces of swag, and 250-plus autographed items, and has hosted 3,250 members at special events. Beyond fan perks, Wings and the Broncos have supported dozens of local nonprofits through grants, volunteer events and fundraising drives focused on education, wellness and youth programs.
First published in Little Black Book.