[{"data":1,"prerenderedAt":856},["ShallowReactive",2],{"seo-defaults":3,"structured-data-site":13,"preloaderSettings":47,"sanity-YTpSufz-ZN9jV1BmoXj_fZMM37eF8HYLTPZNzD2p_UA":50,"footer":828},{"seoSocial":4,"siteName":12},{"description":5,"image":6,"title":7},"Futuristic Films is one of the leading Colorado video production companies providing brands and storytellers with full-spectrum filmmaking.",{"dataAlt":7,"dataFilename":8,"dataTitle":7,"height":9,"src":10,"width":11},null,"futuristic-films-og.jpg",630,"https://cdn.sanity.io/images/gz70btgy/production/dd7c16e17df7923f819f546d8a9083206abf267e-1200x630.jpg",1200,"Futuristic Films",{"contact":14,"footer":36,"settings":44},{"contacts":15},[16,20,24,28,32],{"email":17,"name":18,"role":19},"hello@futuristicfilms.com","General Inquiries","303-557-9670",{"email":21,"name":22,"role":23},"christian@futuristicfilms.com","Christian Silberbauer","EP & Head of Production",{"email":25,"name":26,"role":27},"dylan@futuristicfilms.com","Dylan Stephens","Head of Development",{"email":29,"name":30,"role":31},"brittany@futuristicfilms.com","Brittany Horwege","Head of Post",{"email":33,"name":34,"role":35},"rae@rollcallcollective.com","Rae Hildreth Knobbe","Roll Call Collective\nMidwest Commercial Representation",{"socials":37},[38,40,42],{"link":39},"https://www.instagram.com/futuristic.films",{"link":41},"https://www.linkedin.com/company/futuristic-films",{"link":43},"https://vimeo.com/futuristicfilms",{"seoSocial":45,"siteName":12},{"description":5,"image":46},{"dataAlt":7,"dataFilename":8,"dataTitle":7,"height":9,"src":10,"width":11},{"preloader":48},{"video":49},"https://cdn.sanity.io/files/gz70btgy/production/f025c90b77ee83a957d65ff06a1a76534af26331.mp4",{"data":51,"sourceMap":443},{"article":52,"ctaCardColor":204,"date":208,"heroMedia":209,"previewVideo":335,"slug":438,"tagline":441,"title":442},[53,64,72,80,88,96,105,113,121,129,137,145,153,160,168,176,184],{"_key":54,"_type":55,"children":56,"markDefs":62,"style":63},"88615855b183","block",[57],{"_key":58,"_type":59,"marks":60,"text":61},"72f1c4e64d94","span",[],"Mansplaining, by definition, is patronizing and obnoxious because it assumes the listener, usually a woman, knows far less about the subject at hand than the lecturer, who’s always a man.",[],"normal",{"_key":65,"_type":55,"children":66,"markDefs":71,"style":63},"83042e425171",[67],{"_key":68,"_type":59,"marks":69,"text":70},"c6dbda0fcb81",[],"But what if the annoying practice gets flipped on its ear? The person doing the talking is still a man who breaks down a simple notion from multiple angles and repeats how-to tips over and over. But he’s targeting an audience of…other men.",[],{"_key":73,"_type":74,"image":75},"ffbc479b9686","singleImage",{"dataAlt":7,"dataFilename":76,"dataTitle":7,"height":77,"src":78,"width":79},"Lumin-3-1.jpg",1776,"https://cdn.sanity.io/images/gz70btgy/production/3d0ac211c2388f482220855b3f099e5ff1686759-3174x1776.jpg",3174,{"_key":81,"_type":55,"children":82,"markDefs":87,"style":63},"da6c885aab1f",[83],{"_key":84,"_type":59,"marks":85,"text":86},"eba99393eee5",[],"Technically, it still qualifies as mansplaining, minus the inherent condescension, according to the first national campaign from male-centered skin care brand Lumin. But the work has a tongue-in-cheek twist meant to soften the blow, using dry humor to nudge men to take better care of their faces.",[],{"_key":89,"_type":55,"children":90,"markDefs":95,"style":63},"df89c65bb0f3",[91],{"_key":92,"_type":59,"marks":93,"text":94},"44e8e89fb64f",[],"Denver-based independent agency Good Conduct, which won Lumin’s brand strategy and creative business last summer, is behind the campaign, featuring a hero 90-second video, a series of 30s and 15s, along with social snippets and still images.",[],{"_key":97,"_type":55,"children":98,"markDefs":103,"style":104},"63f622960689",[99],{"_key":100,"_type":59,"marks":101,"text":102},"2b08b1264b6b",[],"Men have faces, too.",[],"h5",{"_key":106,"_type":55,"children":107,"markDefs":112,"style":63},"eca7612e1e38",[108],{"_key":109,"_type":59,"marks":110,"text":111},"a84928566d77",[],"The startup's brief outlined the issue: modern men prioritize their mental and physical well-being, but ignore their faces, one of their most prominent features. What’s worse, they have some outdated notions about skin care, thinking it’s just for women.",[],{"_key":114,"_type":55,"children":115,"markDefs":120,"style":63},"825615a1f797",[116],{"_key":117,"_type":59,"marks":118,"text":119},"e3c828053915",[],"With spots like “Mansplained in the Mirror” and “Your Girlfriend Gets It,” Good Conduct wants to introduce guys to the basics like cleansing, exfoliating, and moisturizing, even if they’ve heard of the regimen before.",[],{"_key":122,"_type":55,"children":123,"markDefs":128,"style":104},"254ec28151ec",[124],{"_key":125,"_type":59,"marks":126,"text":127},"a6a7a4b808f7",[],"“We’re explaining it to [men] in a way they can understand. Simple products and easy-to-grasp routines, over-explained, simplified and explained again – mansplained,” Rob Lewis, co-founder and creative director of Good Conduct, said in a statement. 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