Ibotta, the leading cash-back rewards and performance marketing platform, debuted its "Make It Rain" experiential campaign. Consumers in New York, Chicago, and Denver will be gifted with free cash back at eye-catching in-person activations, while shoppers nationwide can earn additional cash back online through augmented reality (AR) experiences. The campaign aims to provide some lighthearted relief to consumers as they continue to feel the pressure of inflation on their budgets and the sticker shock of rising prices.
Inspired by Ibotta's tagline, 'Cash back every time you shop,' the campaign showers consumers with cash, mirroring how Ibotta users earn cash back with each purchase. The average Ibotta Saver earns $256 per year in cash back on thousands of popular brands.
In each of the three cities, Ibotta will welcome the local community into an immersive experience beneath the clouds. Life-size installations will simulate white, puffy clouds. Visitors will walk through the space, enjoying social media-friendly backdrops and photo opportunities, and have the chance to be showered with cash at random throughout the day.
First published in Yahoo Finance.