Wings' (formerly Ent Credit Union) new brand launch campaign came to life through a robust, multi-shoot production with Cactus, leaning on simple, still-photography-inspired frames, each captured in a single shot.
CASE STUDY
Cactus
Evan Prosofsky, Christopher Lews
Trevor McKenna
Anthony Pham, Joao Canziani
Across five full days of production, a top-tier director, DP, and photographer brought the campaign to life through scenes ranging from the branch location to more conceptual spots focused on inner monologues. From performance and production design to camera, lighting, and sound, every department had to move in perfect sync to make a single uninterrupted moment feel effortless. Back in the studio, the Futuristic Post team crafted intimate, minimalist edits focused on the talent's subtle yet impactful performances.
The multi-channel campaign features OOOH and two spots running across broadcast, streaming, and social channels throughout the NFL football season. Photos below courtesy of Anthony Pham.
Christian Silberbauer
Dylan Stephens
Zachary Zimmerman
Erin Lofstrom , Karin Erickson
Sam Sigler
Stuart Stone
Jeffrey Ball, Kevin Andrews
Jesse Jaco
Mitch Stelling
Pam Chavez
Brittany Horwege
Sophia Holt
Jonnie Sirotek
John Brisnehan
The Post Haus