University of Colorado

Phase one kicked off with a custom-branded CU van and a nimble crew road-tripping across Colorado to build a foundational content library.

Along the way, we captured street-style interviews that dug into what makes Colorado special for the people who live here, mixing documentary-style footage, candid on-the-street interviews, and plenty of behind-the-scenes moments from the road. You can even write your own love letter to Colorado here: https://lovecolorado.com/

During the second phase, people’s interview responses shaped which CU programs were featured, revealing just how deeply these initiatives connect to the reasons Coloradans choose to call this place home. Professors, researchers, students, and volunteers all stepped in front of the camera, showing that CU’s programs are every bit as varied and vibrant as the communities they support.

The team filmed across all four CU campuses, capturing the programs in real life: a neighborhood restaurant sourcing fresh ingredients from CU’s regenerative farming project; robotic engineers developing adaptive technologies that help stroke survivors get back outdoors; theatre groups building community with veterans.

All in all, the campaign produced more than 100 deliverables, ranging from broadcast spots to web content and social media assets, including final cuts in both English and Spanish.