Steamboat Resort
The Steamboat Way
Steamboat is more than a resort. It’s the original Colorado ski town, fueled by a timeless energy you won’t find anywhere else. For the fourth installment of “The Steamboat Way”, director Jasper Gray teamed up with Fortnight Collective to bring four distinct Steamboat stories to life, set to original music and performances by Colorado favorites Heavy Diamond Ring.
CASE STUDY
Fortnight Collective
Jasper Gray
Production Company
“The sense of wonder I experienced when I first visited Steamboat has never left – I rediscover it every time I drive down Rabbit Ears Pass. This is the feeling I wanted to bring into the work.”— Director, Jasper Gray
From longtime locals to adventurous families to rodeo cowboys – each song speaks to different aspects of the Steamboat experience, paying homage to the town’s Western values and unique mash-up of ranch life and skiing culture, while inspiring new visitors to experience the magic for themselves.
Leaning into a nimble, documentary-style production approach, our crew of mountain-lovers built a cast of local characters and locations that reflect the best of the town, the mountain, and the historic surrounding ranch lands.
While filming, we even looked for ways to echo moments and movements from the archives in the new footage we captured. The playful, upbeat soundtrack ultimately brings this campaign together, reinforcing Steamboat’s identity as a unique destination where community, tradition, and adventure meet.
The final spots are a rich blend of mixed media visuals that reflect Steamboat's authentic spirit, from high-energy on-mountain segments to archival footage, all working together to showcase Steamboat’s identity as a unique destination where community, tradition, and adventure meet.
We filmed with cowboys at sunrise, captured the joy of young skiers as they discovered the mountain, and tapped Buddy for good powder karma (if you know, you know).
Christian Silberbauer
Dylan Stephens
Jessie Levine
Brennah Rosenthal
Will Gardner
Wild Manor