Lift the Label
Colorado Stories
Working alongside Amélie and Colorado’s Behavioral Health Administration, Director Frank Pickell and a nimble crew set out across rural Colorado to explore how stigmas around substance use disorder impact lives in remote areas. Through the eyes of a father in Grand Junction, a farmer in Julesburg, and a mother in Craig, this doc-style campaign captures intimate home scenes, candid conversations, and the steady presence of family and community that keep them moving forward.
CASE STUDY
Amélie
Frank Pickell
Trevor McKenna
Production & Post
“There’s a misconception that living in a beautiful place like Colorado means life is easier. It can be extremely isolating, especially in rural communities, where support isn’t always right around the corner.”— Director, Frank Pickell
From sunrises on the Eastern Plains to sunsets on the Western Slope. Here’s a look behind the scenes.
Christian Silberbauer
Dylan Stephens
Sam Sigler
Will Gardner
Brittany Horwege
Jonnie Sirotek
John Brisnehan
The Post Haus
Kris Cheng