AAA

Over five days, we pulled off five unique spots, each featuring its own picture car, an expressive cast of characters, and production tricks to pull off these everyday disasters on-camera: from a cannon blasting a baseball through a window, a fender bender turned auto correct disaster, a busted ceiling pipe, and a tire going flat in record time.

Shoutout to the art department for making chaos look this good (and it's always a fun day at work when you get to take a hammer to a car window). The real payoff comes from our characters' perfectly timed, super-slow-mo reaction shots that make for cringe-worthy, hide-your-face-behind-your-hands moments that we've all experienced.

For the edit, Trevor McKenna played up the drama in every disastrous moment, stretching out the tension until a call to AAA saves the day. To nail the comedic timing, slow-motion sequences amp up the suspense, punctuated by shocked reactions that drive home the chaos.

Visually, AAA's signature red steals the spotlight. Colorist Mathison Robinson gave the signature red a deep, vibrant punch, making the art and wardrobe touches pop, while keeping a clean, unified look across the campaign that lets the humor shine through.