Adidas “Icons Unveiled”
Featuring Mikaela Shiffrin through the eyes of her mom, Eileen.
Futuristic co-produced the fourth episode of Adidas’ “Icons Unveiled” docuseries: a 15-minute documentary short that aired during the most recent Winter Olympics. The episode spotlights the world’s most decorated female skier, Mikaela Shiffrin, through the eyes of someone who has been by her side since day one: her longtime coach and mother, Eileen.
CASE STUDY
Futuristic Films
KODE
David Terry Fine
Christian Silberbauer
Sam Sigler
“My mom has not only provided me with the greatest possible support system but also instilled a deep-seated belief that has helped me recover from injury and improve. Without her I simply wouldn’t be me.”— Mikaela Shiffrin, via adidas.com
Over three shoot days, our team followed Mikaela and Eileen through a typical day in the life of an Olympian, from private training sessions at Copper Mountain to intimate moments at home, cooking meals and playing tennis. Combined with archival family footage, we witness Mikaela’s journey from a teenage prodigy to her historic 100th World Cup win in February 2025. Beyond her success, this episode sheds light on the lesser‑seen realities of life as an elite skier: the physical risks, the emotional toll, and the months spent on the road.
Working alongside British production company KODE and agency The Midnight Club, Futuristic provided expert local support, including on-mountain scouting and coordination for a 30-person crew. Advanced streaming technology enabled a live feed from the slopes to the client, making this a truly global collaboration across London, LA, Colorado, and her Olympic team. On-mountain capture included five camera angles, FPV drones, and high-speed Freefly Ember rigs operated by skilled skiers alongside Mikaela.
From early mornings on the mountain to the emotional highs and lows of competition, it’s a story of belief, resilience, and the unbreakable mother-daughter bond that’s fuelled one of the greatest careers in sport. It’s a story only a mother could tell.
The Midnight Club
Jack Beardsley
Brennah Rosenthal
Mason Trujillo
Andrew Benson
Alastair Mckevitt
Max Hall, Jesse Levine
Scott Daharb
Henry Hougen
Nathan McBride
Mike Hagadorn
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